Effective Date: 18 May 2026
Last Updated: 18 May 2026

This Privacy Policy explains how Weight Loss Relaxed (“Weight Loss Relaxed,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects personal data when you visit or use our website, purchase our digital products, create an account, subscribe to our newsletter, contact us, or otherwise interact with us.

Website: https://www.weightlossrelaxed.com

Controller / Business Operator:
Björn Rudnik Online Services
Leiterstr. 2
39104 Magdeburg
Saxony-Anhalt
Germany

Privacy contact email: bjorn@weightlossrelaxed.com

This Privacy Policy is intended to comply with applicable privacy laws, including the EU General Data Protection Regulation, known as the GDPR, the UK GDPR, German data protection and cookie laws, and, where applicable, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, known as the CCPA/CPRA.

1. Important Notice

This website provides content and digital products related to weight loss and wellness. We do not knowingly collect medical records or special category health data unless you voluntarily provide such information to us, for example in a message sent through a contact form or chat feature.

Please avoid submitting sensitive personal information unless it is necessary for your request.

2. Personal Data We Collect

We may collect the following categories of personal data.

2.1 Information You Provide Directly

We may collect personal data that you provide when you:

• Create an account

• Purchase a digital product

• Subscribe to our newsletter

• Contact us through a form or email

• Use a chat widget

• Participate in promotions, surveys, or other website features

This data may include:

• Name

• Email address

• Phone number

• Billing information

• Account login information

• Purchase history

• Messages or inquiries you send to us

• Newsletter subscription preferences

2.2 Payment Information

Payments are processed by third-party payment providers, including:

• Stripe

• PayPal

We do not directly process or store complete credit card numbers or full payment card details on our own servers. Payment providers may collect and process payment details, billing information, fraud prevention data, and transaction information according to their own privacy policies.

2.3 Automatically Collected Data

When you visit our website, we may automatically collect certain technical and usage data, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Referring website

• Pages viewed

• Time and date of visits

• Clicks and interactions

• Approximate location derived from IP address

• Cookie identifiers and advertising identifiers

• Diagnostic and performance data

2.4 Cookies and Tracking Technologies

We use cookies, pixels, scripts, tags, local storage, and similar technologies to operate our website, remember preferences, analyze traffic, measure performance, and provide advertising or remarketing.

More information is provided in the Cookie Policy section below.

3. How We Collect Personal Data

We collect personal data through:

• Contact forms

• Newsletter signup forms

• Account registration

• Checkout and purchase processes

• Cookies and similar tracking technologies

• Analytics tools

• Advertising pixels

• Chat widgets

• Payment processors

• Email communications

• Third-party integrations

4. Purposes and Legal Bases for Processing

If you are located in the EU/EEA, United Kingdom, or another jurisdiction requiring a legal basis for processing, we rely on the following legal bases under the GDPR or UK GDPR.

PurposePersonal Data UsedLegal BasisProviding the websiteIP address, device/browser data, technical dataLegitimate interests; performance of contract where applicableCreating and managing accountsName, email, login dataPerformance of contractProcessing orders for digital productsName, email, billing data, transaction dataPerformance of contract; legal obligationPayment processingBilling and payment-related dataPerformance of contract; legal obligationCustomer support and contact requestsName, email, phone number, message contentLegitimate interests; performance of contractSending newsletters and marketing emailsName, email, marketing preferencesConsentAnalytics and website improvementIP address, device data, browsing behaviorConsent where required; legitimate interests where permittedAdvertising and remarketingCookie IDs, IP address, browsing behavior, ad identifiersConsent where requiredFraud prevention and securityIP address, transaction data, device dataLegitimate interests; legal obligationCompliance with legal obligationsTransaction records, tax records, communicationsLegal obligationEnforcement of rights and policiesAccount, transaction, communication dataLegitimate interests

Where we rely on your consent, you may withdraw your consent at any time.

5. Third-Party Services We Use

We use third-party service providers to operate, improve, market, and secure our website and business.

These may include:

5.1 Analytics

• Google Analytics

• Hotjar

These tools help us understand how visitors use our website, identify technical issues, improve user experience, and measure performance.

5.2 Advertising and Remarketing

• Meta/Facebook Pixel

• Google Ads

These services may help us measure advertising effectiveness, build audiences, and display relevant ads on third-party platforms.

5.3 Payment Processing

• Stripe

• PayPal

These providers process payments and may conduct fraud prevention, compliance checks, and transaction monitoring.

5.4 Chat Widgets

We may use chat or messaging tools to respond to inquiries and provide customer support. Such tools may collect your name, email address, message content, IP address, and device/browser data.

5.5 Email and Newsletter Services

We may use third-party email marketing or newsletter tools to send marketing emails to users who have opted in.

6. Cookies Policy

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies include pixels, tags, scripts, SDKs, local storage, and device identifiers.

6.2 Types of Cookies We Use

We may use the following categories of cookies:

Strictly Necessary Cookies

These cookies are required for the website to function properly. They may be used for:

• Website security

• Shopping cart or checkout functionality

• Account login

• Fraud prevention

• Consent management

These cookies usually cannot be disabled through our website because they are necessary to provide the service.

Functional Cookies

These cookies allow us to remember your preferences and improve website functionality, such as:

• Language preferences

• Login status

• User settings

Analytics Cookies

These cookies help us understand how visitors interact with our website. We may use tools such as Google Analytics and Hotjar to collect aggregated and usage-based data.

Advertising Cookies

These cookies and pixels may be used to:

• Measure advertising performance

• Show relevant ads

• Build remarketing audiences

• Limit ad frequency

• Track conversions

Advertising tools may include Meta/Facebook Pixel and Google Ads.

6.3 Consent for Cookies

Where required by law, especially in the EU/EEA, UK, and Germany, we request your consent before placing non-essential cookies, including analytics and advertising cookies.

You can manage your cookie preferences through our cookie banner or consent management tool, where available.

6.4 How to Control Cookies

You may control cookies by:

• Adjusting your browser settings

• Using our cookie consent tool

• Opting out through third-party tools, where available

Examples:

• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout

• Google Ads settings: https://adssettings.google.com

• Meta ad preferences: https://www.facebook.com/adpreferences/ad_settings

Please note that disabling cookies may affect website functionality.

7. Marketing Emails

If you subscribe to our newsletter or otherwise opt in to receive marketing communications, we may send you emails about:

• Weight loss and wellness content

• Digital products

• Promotions

• Updates

• Educational resources

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:

bjorn@weightlossrelaxed.com

We do not send marketing emails without consent where consent is legally required.

8. Account Registration

If you create an account, we may process your account information to:

• Provide access to purchased digital products

• Manage your account

• Authenticate login attempts

• Provide customer support

• Maintain security

• Keep purchase records

You are responsible for keeping your account login credentials confidential.

9. Digital Product Purchases

When you purchase digital products from us, we process personal data necessary to:

• Complete your purchase

• Deliver digital content

• Provide receipts and confirmations

• Handle refunds or support requests

• Maintain accounting and tax records

• Prevent fraud and abuse

Payment details are processed by Stripe, PayPal, or other third-party payment processors. Their processing is governed by their own privacy policies.

10. Sharing of Personal Data

We do not sell your personal data for money.

We may share personal data with third parties only as necessary for the following purposes:

• Payment processing

• Website hosting and maintenance

• Analytics

• Advertising and remarketing

• Email delivery and newsletter management

• Customer support and chat tools

• Fraud prevention and security

• Legal compliance

• Business operations

Service providers are expected to process personal data only as instructed by us and to protect it appropriately.

10.1 Advertising and California “Sharing”

Although we do not sell personal data for money, some use of advertising cookies, pixels, and similar technologies may be considered “sharing” or “targeted advertising” under certain privacy laws, including the CCPA/CPRA.

California residents may have the right to opt out of such sharing. See the California Privacy Rights section below.

11. International Data Transfers

We are located in Germany, but some of our service providers may process personal data outside the European Economic Area, the United Kingdom, or Switzerland, including in the United States.

Where required, we rely on appropriate safeguards for international transfers, such as:

• European Commission Standard Contractual Clauses

• UK International Data Transfer Addendum or equivalent mechanisms

• Adequacy decisions

• Data Processing Agreements

• Other legally recognized transfer safeguards

Some third-party providers may also participate in applicable data transfer frameworks, where available.

12. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods may include:

• Account data: retained while your account is active and for a reasonable period afterward

• Purchase and transaction records: retained as required for tax, accounting, and legal obligations

• Newsletter data: retained until you unsubscribe or withdraw consent

• Contact inquiries: retained as long as necessary to respond and maintain business records

• Analytics data: retained according to the settings of the analytics provider

• Cookie data: retained according to the cookie duration and your consent settings

• Legal records: retained as necessary to establish, exercise, or defend legal claims

When personal data is no longer needed, we delete, anonymize, or securely archive it.

13. Security

We use reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

• Secure hosting

• HTTPS encryption

• Access controls

• Account authentication

• Limited access to personal data

• Use of reputable third-party processors

• Monitoring and security tools

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

14. Your GDPR and UK GDPR Rights

If you are located in the EU/EEA or the United Kingdom, you may have the following rights under applicable data protection laws:

• Right of access: You may request a copy of your personal data.

• Right to rectification: You may request correction of inaccurate or incomplete data.

• Right to erasure: You may request deletion of your personal data.

• Right to restriction: You may request restriction of processing in certain cases.

• Right to data portability: You may request a copy of certain data in a structured, commonly used format.

• Right to object: You may object to processing based on legitimate interests.

• Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time.

• Right to lodge a complaint: You may complain to a data protection authority.

To exercise your rights, contact us at:

bjorn@weightlossrelaxed.com

We may need to verify your identity before responding to your request.

15. Right to Lodge a Complaint With a Supervisory Authority

If you are in the EU/EEA, you have the right to lodge a complaint with a data protection supervisory authority.

Because we are located in Saxony-Anhalt, Germany, the relevant supervisory authority may be:

Landesbeauftragter für den Datenschutz Sachsen-Anhalt
Website: https://datenschutz.sachsen-anhalt.de

You may also contact the data protection authority in your country or region of residence.

16. California Privacy Rights

This section applies to residents of California.

Under the CCPA/CPRA, California residents may have the following rights:

• The right to know what personal information we collect, use, disclose, sell, or share

• The right to access personal information

• The right to delete personal information

• The right to correct inaccurate personal information

• The right to opt out of sale or sharing of personal information

• The right to limit use and disclosure of sensitive personal information, where applicable

• The right not to be discriminated against for exercising privacy rights

16.1 Categories of Personal Information Collected

In the past 12 months, we may have collected the following categories of personal information:

CategoryExamplesIdentifiersName, email address, phone number, IP addressCommercial informationPurchase history, transaction recordsInternet or network activityBrowser data, website interactions, cookies, device dataGeolocation dataApproximate location based on IP addressInferencesPreferences or interests based on website activityAccount informationLogin credentials and account profile data

16.2 Sources of Personal Information

We collect personal information from:

• You directly

• Your device or browser

• Cookies and tracking technologies

• Payment processors

• Analytics providers

• Advertising platforms

• Customer support and chat tools

16.3 Purposes of Collection

We collect personal information for:

• Providing our website and digital products

• Processing payments

• Managing accounts

• Responding to inquiries

• Sending marketing communications with consent

• Website analytics

• Advertising and remarketing

• Security and fraud prevention

• Legal compliance

16.4 Disclosure of Personal Information

We may disclose personal information to:

• Payment processors

• Hosting providers

• Analytics providers

• Advertising partners

• Email service providers

• Customer support tools

• Legal or regulatory authorities, where required

16.5 Sale or Sharing of Personal Information

We do not sell personal information for money.

However, our use of advertising pixels and similar technologies, such as Meta/Facebook Pixel and Google Ads, may be considered “sharing” under California law because they may involve cross-context behavioral advertising.

California residents may opt out of such sharing by:

• Using our cookie consent tool, where available

• Adjusting browser or device privacy settings

• Contacting us at bjorn@weightlossrelaxed.com

If we recognize a valid opt-out preference signal, such as a Global Privacy Control signal, we will honor it where required by law.

16.6 Sensitive Personal Information

We do not intend to collect sensitive personal information for the purpose of inferring characteristics about you. Please do not submit sensitive health, medical, or other sensitive information unless necessary.

16.7 Exercising California Rights

To exercise your California privacy rights, contact us at:

bjorn@weightlossrelaxed.com

Please include “California Privacy Request” in the subject line.

We may verify your identity before fulfilling your request. You may also use an authorized agent where permitted by law.

17. “Do Not Track” and Global Privacy Control

Some browsers offer “Do Not Track” signals. There is currently no uniform industry standard for responding to these signals.

Where legally required, we will honor recognized opt-out preference signals, such as Global Privacy Control, for applicable users and processing activities.

18. Children’s Privacy

Our website and digital products are not intended for children under 16 years of age, and we do not knowingly collect personal data from children under 16.

If you believe that a child has provided personal data to us, please contact us at:

bjorn@weightlossrelaxed.com

If we become aware that we have collected personal data from a child without appropriate consent, we will delete it where required by law.

19. User-Generated Content

Users cannot publicly upload or post content on our website. If this changes in the future, we will update this Privacy Policy accordingly.

20. AI and Data Training Disclosure

We may use artificial intelligence or automated tools to support business operations, such as customer support, content drafting, analytics, fraud prevention, or website optimization.

We do not intentionally use your personal data to train public artificial intelligence models.

If we use third-party AI tools, we aim to use them in a way that limits personal data disclosure and complies with applicable privacy laws. Where required, we will disclose such use and obtain consent.

You should avoid submitting sensitive personal information through chat widgets, forms, or other communication channels unless necessary.

21. Automated Decision-Making

We do not make decisions based solely on automated processing that produce legal or similarly significant effects concerning you.

Certain service providers, such as payment processors, fraud prevention tools, or advertising platforms, may use automated systems for fraud detection, security, ad delivery, or risk analysis.

22. Legal Compliance and Protection of Rights

We may disclose personal data if we believe it is necessary to:

• Comply with applicable laws or legal processes

• Respond to lawful government requests

• Enforce our terms, policies, or agreements

• Protect our rights, users, customers, or business

• Prevent fraud, abuse, or security incidents

• Establish, exercise, or defend legal claims

23. Business Transfers

If our business, website, or assets are sold, merged, reorganized, or transferred, personal data may be transferred as part of that transaction.

If required by law, we will notify users before their personal data becomes subject to a different privacy policy.

24. DMCA / Copyright Contact

If you believe that content on our website infringes your copyright or other intellectual property rights, you may contact us at:

bjorn@weightlossrelaxed.com

Please include:

• Your name and contact information

• A description of the copyrighted work

• The URL or location of the allegedly infringing material

• A statement that you believe in good faith that the use is unauthorized

• A statement that the information provided is accurate

• Your physical or electronic signature

This section is provided for contact purposes and does not limit any rights or obligations under applicable law.

25. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of third parties.

We encourage you to review the privacy policies of any third-party websites or services you visit.

26. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date at the top of this page. If changes are material, we may provide additional notice, such as by posting a notice on our website or contacting you by email where appropriate.

Your continued use of the website after changes become effective means that you acknowledge the updated Privacy Policy.

27. How to Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us at:

Björn Rudnik Online Services
Leiterstr. 2
39104 Magdeburg
Saxony-Anhalt
Germany

Email: bjorn@weightlossrelaxed.com
Website: https://www.weightlossrelaxed.com