Cookie Policy

Last Updated: 18 May 2026
Effective Date: 18 May 2026

This Cookie Policy explains how Weight Loss Relaxed (“we,” “us,” or “our”) uses cookies and similar tracking technologies on https://www.weightlossrelaxed.com (the “Website”). It describes what cookies are, why we use them, the types of cookies we use, how third parties may use cookies on our Website, and how you can manage your cookie preferences.

This Cookie Policy should be read together with our Privacy Policy.

1) What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help websites function, remember your preferences, and provide information to website owners.

Similar technologies we may use include:

• Pixels/Tags/Beacons (e.g., Meta Pixel, Google Ads tags) that track actions and conversions

• Local Storage/Session Storage that stores information in your browser

• SDKs (in mobile contexts, if applicable)

• IP address and device identifiers used for analytics and security

Cookies may be first-party (set by us) or third-party (set by service providers such as Google, Meta, Hotjar).

2) Why We Use Cookies

We use cookies and similar technologies to:

• Operate and secure the Website (e.g., load pages, prevent fraud, maintain security)

• Remember your preferences (e.g., language, login status, cookie consent choices)

• Provide core e-commerce functionality (e.g., account login, checkout, access to purchased digital products)

• Measure and improve performance (e.g., understand how visitors use the site, fix errors, improve content)

• Personalize your experience (e.g., remember where you left off)

• Support marketing and advertising (e.g., measure ad performance, show relevant ads, build remarketing audiences)

Where required by law (including the EU/EEA and UK), we will request your consent before placing non-essential cookies.

3) Types of Cookies We Use

We may use the following categories of cookies on our Website:

✅ Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off in our systems. They are usually set only in response to actions you take (e.g., logging in, adding items to checkout, setting privacy preferences).

Examples (typical): session/authentication cookies, security cookies, consent management cookies, load-balancing cookies.

Legal basis (where applicable): necessary for the performance of a contract or legitimate interests in operating the Website securely.

⚙️ Functional Cookies

These cookies enable enhanced functionality and personalization (e.g., remembering your preferences, saving settings). If you disable these, some features may not work properly.

Examples: language preference, saved login state, user interface customization.

📊 Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting aggregated and pseudonymized information. We use analytics tools to improve content, navigation, and performance.

Third-party analytics providers we use:

• Google Analytics (Google LLC)

• Hotjar (Hotjar Ltd.)

These providers may set their own cookies and process data such as IP address, device/browser information, pages viewed, and interactions.

🎯 Advertising & Targeting Cookies (Marketing Cookies)

These cookies and pixels are used to deliver relevant ads, measure advertising effectiveness, and build remarketing audiences across websites and platforms.

Third-party advertising providers we use:

• Meta/Facebook Pixel (Meta Platforms, Inc.)

• Google Ads / Google Marketing Platform (Google LLC)

These technologies may collect information such as cookie identifiers, IP address, device/browser data, pages visited, and actions taken (e.g., purchases) to help us show you relevant ads and limit ad frequency.

Note (California/CCPA): Our use of these technologies may be considered “sharing” of personal information for cross-context behavioral advertising. California residents may have the right to opt out (see Section 6).

4) Third-Party Cookies and Services

Some cookies on our Website are set by third parties acting on our behalf or independently. These third parties may process data according to their own privacy policies. We encourage you to review their policies:

• Google Privacy Policy: https://policies.google.com/privacy

• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout

• Google Ads Settings: https://adssettings.google.com

• Hotjar Privacy Policy: https://www.hotjar.com/legal/policies/privacy/

• Meta (Facebook) Privacy Policy: https://www.facebook.com/privacy/policy/

• Meta Ad Preferences: https://www.facebook.com/adpreferences/ad_settings

(We may update this list as our service providers change.)

5) How We Obtain Your Consent

When you first visit our Website, you will see a cookie banner/consent tool that allows you to:

• Accept all cookies

• Reject non-essential cookies

• Customize your preferences by category (e.g., analytics, advertising)

We store your consent choices so we do not repeatedly ask you. You can change or withdraw your consent at any time by clicking the “Cookie Settings” link (usually in the footer of our Website).

Where we rely on legitimate interests for certain limited cookies (and where permitted by law), we will balance our interests against your rights and provide an opt-out where required.

6) How You Can Control and Manage Cookies

You have several options to control cookies:

🔧 Manage via Our Website

• Click Cookie Settings (footer link) to update your preferences at any time.

🌐 Manage via Your Browser

Most browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies may impact Website functionality.

• Chrome: https://support.google.com/chrome/answer/95647

• Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox

• Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac

• Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

🚫 Opt-Out of Analytics & Advertising (Third-Party Tools)

• Google Analytics: Install the opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

• Google Ads: https://adssettings.google.com

• Meta Ads: https://www.facebook.com/adpreferences/ad_settings

• Hotjar: https://www.hotjar.com/policies/do-not-track/ (or use your browser’s Do Not Track settings where supported)

🧭 Global Privacy Control (GPC) / Do Not Track

Some browsers and extensions support Global Privacy Control (GPC) signals. Where required by applicable law (including certain U.S. state laws), we will treat a valid GPC signal as a request to opt out of targeted advertising/sharing of personal information. You can learn more about GPC at https://globalprivacycontrol.org.

7) Data Retention for Cookies

Cookies have different lifespans. Some are session cookies (deleted when you close your browser), while others are persistent cookies (stored for a set period or until you delete them). We (and our service providers) retain cookie data only as long as necessary for the purposes described in this Cookie Policy and our Privacy Policy.

8) Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. When we make changes, we will update the “Last Updated” date at the top of this page. If changes are material, we may provide additional notice (e.g., via a banner or email where appropriate).

9) Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us:

Björn Rudnik Online Services
Leiterstr. 2
39104 Magdeburg
Saxony-Anhalt
Germany

📧 bjorn@weightlossrelaxed.com
🌐 https://www.weightlossrelaxed.com